Millions of Amazon customers are at risk of being duped by unscrupulous sellers gaming the Amazon’s Choice endorsement, new research from Which? reveals. Our exclusive investigation shows the Amazon’s Choice badge recommends potentially poor quality products that appear to have been artificially boosted by incentivised and fake reviews. We believe Amazon’s recommendation system is inherently … Continue reading Amazon ‘betraying trust’ of millions of consumers with flawed Amazon’s Choice endorsement – Which? News